E-commerce chatbot: how to increase sales and retention on your website

A conversational AI is a type of computer program designed to understand and respond to human language, both written and spoken, in a manner that simulates human-like conversation. It is built using natural language processing (NLP) techniques, machine learning, and other advanced computational technologies to interpret, analyze, and generate responses to human inputs. It can send notifications and reminders to targeted groups of customers about coupon codes, loyalty points, trial and discount vouchers. On top of that, you can highlight and upsell the latest promotional campaigns to attract and convert new customers. According to Google Trends, interest in AI chatbots has grown four times over ten years.

26% of companies currently offer AI and chatbot-guided self-service, and 25% plan to add it soon. It’s important that you keep working on post-sales service so everyone who already trusts your products or services continues choosing your brand. We’re in the age of artificial intelligence and companies with great customer service know it. Personalize customer experiences at scale with AI and chat using Freshsales.

Best Sales Chatbots of 2023

Chatbots can be programmed to offer support in a customer’s native language. This makes your interactions feel more personal and tailored to their needs. You can substantially increase your potential customer base simply by providing resources and support in multiple languages. Chatbots can step into the role of the salesperson by offering personalized recommendations and upsells. Based on a user’s actions and queries, the chatbot can also review chat histories to see which products have already been recommended.

The tool lets you deliver seamless customer service via AI and knowledge base integrations, reducing service time. This also reduces the response time and increases customer engagement. Chatbots can share links to the self-help portal where customers can find solutions to their problems. The other side, canned responses accelerate customer service to a notch higher. For businesses that need to chat with potential customers on WhatsApp, Messenger, Apple Business Chat, mobile, and web, Freshchat provides an AI-powered chatbot solution called Freddy.

What you should know about chatbots

To the point where the customer relationship to the brand experience and reputation is being badly damaged. Connect Amity Bots with your Facebook page to make it easier for followers and potential customers to reach you. Connect Amity Bots with LINE to make it easier for followers and potential customers to reach you effectively.

Chatbots can immediately greet website visitors and serve as a guide at any part of the journey. It’s similar to being greeted when entering a store, making customers feel seen and heard. Finally, you can rely on a chatbot to effectively support your teams and reduce time-consuming and repetitive tasks.

LeadLander

It makes conversations sound more like human conversations, making it seem like you’re chatting with human agents. This conversational Ai tool’s email marketing function enables businesses to send customized messages to particular audience segments, improving the customer experience. Chatbots can also nurture prospects through your sales funnel by proactively communicating with them, answering questions, and educating them about your product or service. Customers are increasingly turning to an array of channels—phone, email, social media, and messaging apps like WhatsApp and Facebook Messenger—to connect with brands. They expect conversations to move seamlessly across platforms so they can continue discussions right where they left off, no matter what channel or device they’re using.

A chatbot can also track if a customer already tried to solve their issue via self-service, and tell the agent which help center articles and web pages the customer visited. With this context at their fingertips, agents can avoid repeating answers the customer has already seen, which saves time for both parties. Using sales automation, you can also offer delightful customer experiences while improving sales reps’ productivity.

Chat Content Management

Let your bots handle the basic and repetitive queries and route the complex conversations to the right agent/department to deliver faster responses in the first contact. Of customers prefer chatbots for receiving instant responses to service related inquiries. However, when necessary they can transfer users to human agents to ensure that every customer gets the help they need. This is because about 70% of customers view brands that offer proactive customer service more favorably.

Later, you can contact your potential customers by phone or chat and shorten your sales cycle. Customers often ask your business the same questions about similar products. Instead of wasting resources answering the same questions one by one over and over again, let chatbots do the work for you. Bots can answer common questions about products and ease the purchasing process for customers.

Step 5: Promote your chatbot

Consumers now want empathetic, responsive, and socially-aware businesses. Here’s an example of how the integration of knowledge base software and conversational Chatbot work together for an optimum digital experience. I hope my list helps you determine the best chatbot tool for your business needs and budget.

• With the knowledge your chatbot gains, it will learn which response is best in each type of situation.
• This feature can help users make informed purchasing decisions by showing them the range of prices for a given product across different sellers.
• This feature allows the bot to provide accurate, personalized responses, improving customer satisfaction and engagement.
• Moreover, Meya AI chatbots are highly customizable to meet the particular needs of any sector.
• 82% of companies that use conversational marketing tools believe that bots are essential to their sales and marketing strategy.
• For example, while a consumer is browsing your products online, the sales bot can pop up and ask if they need help.

Chatbots use natural language processing (NLP) and machine learning algorithms to understand user input and provide relevant responses. They can be programmed to answer frequently asked questions, provide recommendations, book appointments, and perform other tasks. AI chatbots for customer service are revolutionary for businesses that want to enhance the customer experience while reducing customer service costs. These chatbots, if implemented, customized, and maintained properly, can give efficient, individualized, and round-the-clock help to clients, leading to more sales and profitability.

Generative AI Chatbot Use Case in eCommerce #2. Upselling/cross-selling

Whether you are a growing business or an established one, ChatBot helps you qualify leads easily. Intercom is a live chat and automation platform that you can use to identify and qualify leads, provide metadialog.com real-time prospect and customer support, and build custom chatbots. Selling chatbots are available 24/7, 365 days a year on multiple platforms, and can communicate in a variety of languages.

• Get to a resolution faster with more ways to engage including voice and screen share.
• Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur.
• This sales chatbot has a straightforward interface, so you can build and deploy bots easily.
• Improvements in personalization, emotional intelligence, and interaction with other platforms like voice assistants bode well for the future of AI chatbots used in customer support.
• Customers abandon their online shopping carts as they have last-minute queries and doubts about the product offering.
• Use the Studio tool to design customer journeys and integrate them with your tech stack.

Moreover, the process of engaging, qualifying and segmenting your leads can be automated with high efficiency. Capacity is an all-in-one AI automation platform and an excellent choice for sales teams looking to improve their outreach activities. Capacity AI bots are equipped with NLP capabilities making it easy to identify leads, qualify prospects, capture customer data, and manage sales opportunities in real-time. All of these features will make it easier for sales agents to be more efficient and effective. Boost.ai is an end-to-end conversational AI platform that specializes in building chatbots with the goal of improving customer experience and service, and thereby, sales. In addition to chatbots, this platform also provides voice bots and AI workflows for customer service, sales, and marketing.

Turn conversations into customers.

Engati allows enterprises and small businesses to build and deploy bots in multiple languages and multiple channels at once. The fully automated chatbots come with AI and NLP features, making it a powerful chatbot for eCommerce businesses to boost their sales. You can establish an omnichannel customer support by integrating it with several channels, including Facebook, Whatsapp, Instagram, etc. Drift lets you connect with your potential customers and grow sales with ease. This feature-packed tool enables you to create and deliver personalized conversations, which takes off the burden from your support representatives.

Sales chatbot is a piece of software that uses machine learning technology to gather qualified leads, recommend products to shoppers, and offer a personalized experience to website visitors. In addition to its live chat functionality, the product provides a variety of bots that handle customer conversations based on predefined flows or by using machine learning. Chatra combines the capabilities of live chat and chatbot in one tool.

It also helps you contact leads, share links, schedule messages, automate follow-ups, and conduct drip campaigns. On top of that, you can connect it to your CRM software and other third-party platforms easily. This chatbot use case helps you promote products and services more efficiently. Starting from asking shoppers for their information, through providing personalized recommendations, to completing sales on the chat window. In short, sales chatbots can aid your ongoing marketing efforts and push more of your visitors to convert. Another example of how chatbots help your business increase sales is by delivering qualified leads straight to your sales team.

But the bot’s core (i.e. the technology used to develop it) is what makes the difference between one that’s simple and one that can actually improve customer service. With plug-and-play integrations, real-time insights, an easy-to-use conversation builder, and a live meeting scheduler, it was like we had struck gold. Not to mention, it’s fueled by ZoomInfo’s deep insights and data coverage. An intelligent chatbot in such cases not only offers speedy responses but useful ones too. To add, the bot can schedule demo calls for prospects interested in learning about your product. If custom pricing is something you offer, the chatbot can engage the prospect further by asking if they’d like to talk to a sales rep for discussing a custom package.

• You can look at even the most complex stories on a single screen, and get full control over the building process.
• To deliver on these new customer demands, eCommerce brands are using AI-driven processes to deliver personalized experiences.
• Unfortunately, sometimes the sales chatbot functionalities are quite different in reality.
• Chatbots help meet these expectations by getting back to visitors’ queries immediately – something that might not be possible considering reps’ working hours.
• Create your playbook with this marketing automation strategy template.
• Based on their reply, bots can also automatically set up a demo call with reps, move the prospect down the funnel while saving reps from having to do all this manually.